A blog about product experimentation from idea to scale

Experimentation and Blue Ocean Strategy

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I am a big fan of Blue Ocean strategy. In blue oceans competition is irrelevant because the market space is unexplored. Demand has to be created and there is ample opportunity for growth.

One blue ocean strategy tool is the Eliminate-Reduce-Raise-Create (ERRC) Grid. ... [read more]

Buzz vs Validation

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It is easy to get excited about one’s ideas. That excitement increases with comments like “I like it!” and “radical idea!” from friends, colleagues and potential customers. You get a buzz. ... [read more]

The convergence of discovery and delivery

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Forecasting the future is fun.

With the help of lines we want to explore how we can improve the way we build digital experiences. But first, we need to address the past and the present. ... [read more]

The spectrums of product experimentation

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As a child, I have vivid memories of seeing the rainbow in the sky. I also remember pointing plastic pens to the sun to project the visible light spectrum on walls. It was pure magic.

These past experiences have inspired me to envision the spectrums of product experimentation. ... [read more]

Experimentation has options, not roadmaps

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Let’s revisit again what a product roadmap is. Fundamentally it is a commitment to a given horizon. However, during experimentation it is challenging to answer: “how much learning time per problem do we give ourselves?” ... [read more]

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About

How can we stay in touch with reality to allow for infinite possibilities? I aim to inspire, think differently and challenge traditional ideas. [read more]