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I am a big fan of Blue Ocean strategy. In blue oceans competition is irrelevant because the market space is unexplored. Demand has to be created and there is ample opportunity for growth. One blue ocean strategy tool is the Eliminate-Reduce-Raise-Create (ERRC) Grid. I like…

It is easy to get excited about one’s ideas. That excitement increases with comments like “I like it!” and “radical idea!” from friends, colleagues and potential customers. You get a buzz. But buzz is like sugar. Opinions drive short lived boosts of energy. It is…

Forecasting the future is fun. With the help of lines we want to explore how we can improve the way we build digital experiences. But first, we need to address the past and the present. We begin with a straight line constrained by a start…

As a child, I have vivid memories of seeing the rainbow in the sky. I also remember pointing plastic pens to the sun to project the visible light spectrum on walls. It was pure magic. These past experiences have inspired me to envision the spectrums…

A roadmap can be many things. More than once, roadmaps for traveling helped me reach my final destination. A roadmap is also a statement of intent and direction in product management. It contains organized and prioritized problems underpinned by whatever horizon you choose. The product…